MA @ LCC / todayifeel_project, 2009

This project aims to use design to investigate a central point in our lives: the idea of happiness. Through a series of visual experiments, using light projections in public spaces, the intention is to explore the '3 different levels in the semantic terrain of happiness' according to British psychologist Daniel Nettle. The design outcome is a series of short films documenting visual experiments undertaken during the project.
CREDITS

MA Graphic Design / London College of Communication

Project: self-initiated / video, projections, dissertation
Role: research, concept, design
Credits: Russell (tutor), City Binders / Thanks to: Mariona, my mother, sister, Eduardo, classmates



1) FRAMEWORK Basic framework was based on the 3 levels of happiness.

Level 1
Momentary feelings

JOY and PLEASURE

Attractive, ephemeral, and straightforward moments of pleasure in a visual and joyful manner.
Level 2
Judgment about feelings

WELL-BEING and SATISFACTION

Visual experiences about emotional self-evaluation, turning individual thoughts into a collective event.
Level 3
Quality of life

FLOURISHING and FULFILLING

Experiments about happiness in relation to broader aspects of life, challenging the status quo.



2) VIDEO, INTRO, EXPERIMENTS




3) SCREENSHOTS FROM VIDEO




4) OUTCOME Final submission included dissertation and reports.




5) RELATED PROJECTS Click to see.





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