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Coca-Cola / Donate an Aquarius Fresh, 2008

This campaign suggested that donating a bottle of Aquarius Fresh would lead to a world of great happiness. The website worked as a volunteer donation centre, which had funny bits of content including a chart featuring the '6 degrees of donation' theory. Statements from the man on a chicken outfit, stunt on fire, and astronaut lost in space support the cause, explaining how important it is to donate and keep oneself refreshed. 		CREDITS

Project: digital / microsite, campaign
Agency: NBS
Role: concept, art direction, design
Credits: Luiz Kuhner, Theo, Miguel (designers), Raggi (copywriter), Renato, Zé Luis, Claudinha, Karina (creatives), Noronha, André (creative directors), Estúdio Mopa, Adhemas (illustrators), Microwave (digital production partner), Zeppelin (film production partner)



1) VIDEO




2) SITE DESIGN




3) AQUARIUS FRESH LITTLE DANCE The previous campaign for Aquarius invited people to 'set their individual little dance free'. The concept was enhanced on the website, in which users could pick a character, choose a stage, customize an animated stupid little dance, and share it on Facebook. This project was cancelled in the end, as the core creative idea changed completely.




4) RELATED PROJECTS Click to see.





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