Kenzo Mayama Kramarz / graphic designer and interactive art director

	Coca-Cola / i9 Hidrotônico, 2008 i9 was launched by Coca-Cola in 2008 as a sort of soft energy drink for everyday purposes. Based on this unique feature NBS created a film, which alerted the public that due to its unprecedented nature i9 could be bizarrely confused with a hippo. I was responsible for idea and art direction / design for digital and as a result we created a horizontal website, which displays a series of sweet little interactions explaining relevant attributes of the product.		CREDITS Project: digital / microsite, campaign Agency: NBS Role: concept, art direction, design Credits: Luiz Kuhner, Theo, Miguel (designers), Raggi (copywriter), Zé Luis (creative), Noronha, André (creative directors), Microwave (production partner)
	1) SITE DESIGN 2) SITE DESIGN The first campaign for i9 explained in a very educational manner the nonsense difference between a 'hydrotonic' and a 'hippopotamus', among other crazy comparisons of things with similar names. A memory game was an interactive playful way to exemplify this concept. Other mediums such as mobile and interactive installations were also considered, including gifts for those who completed the game, but unfortunately due to budget restrictions the project didn't go further. 2) RELATED PROJECTS Click to see. Back to works Top